Shaping the Future of Food & Beverage Brands

Sabeel Al-Rashid is an Iraqi company specializing in the development, operation, and management of food and beverage brands, driven by quality, innovation, and operational excellence to build sustainable businesses and exceptional customer experiences

We operate brands, kitchens and supply chains as one platform.

Sabeel Al-Rashid is a general trading and restaurant-management company specialised in food production and packaging. We give hospitality brands the operating muscle to scale — disciplined governance, reliable supply, and consistent quality at every branch.

2019

Founded

25+

Branches

1500+

Employees

Divisions

Company history

2019

The company is founded

Sabeel Al-Rashid is established for general trade and restaurant management.

2019

First restaurant brand launches

Super Chicken opens its first locations and quickly builds a loyal following.

2019

Central kitchen begins operations

A central production facility standardises quality and unlocks scale.

2025

Alrukn Alsharqi joins the group

An authentic Eastern-cuisine brand expands the portfolio.

2026

Building the next chapter

A franchise-ready platform opens its doors to investors and partners.

To Build Brands That Inspire and Businesses That Endure.

To be the region's most trusted house of food brands — admired for quality, governance and the way we grow.

We Turn Ideas into Successful Brands and Ambition into Sustainable Growth.

To build, operate and scale food brands through integrated production, disciplined operations, and partnerships that last.

The Foundation We Build On

Commercial Management

Leads marketing and sales strategies, driving brand growth through market insight, data-driven decisions, and strong customer relationships.

Executive Management

Leads the company's strategic vision, drives growth, and oversees decisions that strengthen performance and long-term sustainability across all business sectors.

Finance & Accounting Management

Oversees financial planning, reporting, and governance to ensure sound resource management and sustainable business growth.

Operations Management

Manages day-to-day operations, supply chain, production, and branch performance to ensure operational excellence and a consistent brand experience.

Business Development Management

Identifies growth opportunities, develops strategic initiatives, and drives expansion through partnerships and new business ventures.

QC Management

Drives a culture of quality through standards, performance monitoring, and continuous improvement, ensuring products and services consistently meet the highest levels of quality and compliance.

Facilities & Maintenance Management

Oversees facilities, assets, and equipment to ensure operational readiness, business continuity, and the highest standards of quality, efficiency, and safety.

Legal Affairs Management

Provides legal support across the organization, overseeing contracts, compliance, and corporate governance to protect the company's interests and ensure regulatory compliance.

IT Management

Empowers the business through advanced technology, digital transformation, secure infrastructure, and reliable IT systems.

Human Resources Management

Attracts top talent, develops people, and fosters a workplace culture built on performance, collaboration, and continuous growth.

Procurement & Supply Chain Management

Manages procurement, sourcing, and supply chain operations to ensure business continuity, quality standards, and the efficient flow of resources across all business sectors.